Innovation7 min(s) read
Published 19:53 09 Sep 2025 GMT
All eyes were on Apple today as they held their biggest event of the year, and here's everything they announced.
The standout feature of the iPhone Air is its stunning thinness, measuring just 5.5mm, making it the thinnest iPhone to date. Crafted from durable titanium, it promises both strength and resilience, and comes in space black, cloud white, light gold, and sky blue.
While its size raises concerns about battery life, Apple assures users of "all-day battery life" with the help of a new adaptive power mode in iOS 26.
The iPhone Air also boasts a 48-megapixel Fusion camera system with both a wide-angle lens and a 2x telephoto zoom. Notably, users will need to rely on eSIM instead of a physical SIM card slot.
For those needing a battery boost, Apple offers a slim MagSafe battery pack accessory to complement the device’s sleek design.
The iPhone 17 brings several upgrades, including a larger 6.3-inch display and a 120Hz ProMotion refresh rate, enhancing scrolling and animations.
Powered by the new A19 chip, the iPhone 17 promises better performance and improved energy efficiency. It comes in new colors like lavender, mist blue, black, white, and sage, and features a more stable selfie camera for video capture.
At a starting price of $799, the iPhone 17 offers a solid mix of performance and display upgrades, making it a great choice for those seeking advanced features without stepping up to the Pro models.
The iPhone 17 Pro and Pro Max offer premium features, including larger screens—6.3 inches for the Pro and 6.9 inches for the Pro Max.
Apple switched to aluminum bodies for these models, which are lighter and more efficient at dissipating heat compared to titanium.
The Pro models also introduce a new camera design that spans the entire back, and feature an innovative vapor cooling system for better performance during intensive use.
Apple claims the iPhone 17 Pro delivers 40% better sustained performance, making it ideal for gamers and video editors. The Pro Max also boasts up to 39 hours of video playback, marking the best battery life ever in an iPhone.
Pricing and Availability
Apple has priced the new models as follows:
iPhone 17: $799
iPhone Air: $999
iPhone 17 Pro: $1,099
iPhone 17 Pro Max: $1,199
Pre-orders begin on September 12, with official release set for September 19.
The AirPods Pro 3 come with a host of exciting new features, including enhanced battery life, improved noise cancellation, and a groundbreaking live translation tool that allows users to communicate in different languages.
The new earphones also include a heart rate monitor, adding a fitness twist to their already impressive capabilities.
Better Noise Cancellation Than Ever Before
Apple is touting the new AirPods Pro 3 as having the “best active noise cancellation of any in-ear wireless headphones.”
Apple promises a noise cancellation performance that is four times better than the original AirPods Pro.
Heart Rate Monitoring for Fitness Enthusiasts
One of the most notable new features is the inclusion of a heart rate monitor built right into the AirPods Pro.
While this technology was first introduced with Apple’s PowerBeats Pro, it’s now been enhanced with machine learning capabilities that Apple claims will provide more accurate readings.
This makes the AirPods Pro 3 a great companion for workouts, allowing users to track their heart rate directly from their earbuds.
Breakthrough Translation Feature for Easy Communication
Apple has introduced a revolutionary live translation feature with the AirPods Pro 3.
This technology allows two people who speak different languages to communicate seamlessly.
Using both hardware and software improvements, the AirPods take in audio via the microphone, translate it in real-time, and play it back to the wearer.
It’s a game-changer for travelers and multilingual conversations. Additionally, it can sync with an iPhone to provide translated text on the screen.
Impressive Battery Life
Another major upgrade comes in the form of extended battery life.
The new AirPods Pro offer up to 8 hours of music listening time with noise cancellation on, and 10 hours in transparency mode. This is a significant improvement over the previous version, which lasted up to 6 hours on a single charge.
Pricing
Despite the upgrades, Apple has kept the price of the AirPods Pro 3 the same as the previous version - $249 in the U.S. Pre-orders for the new earbuds are now open, with the official release date set for September 19.
Apple has just unveiled a range of new Apple Watches, boasting several innovative features, including blood pressure detection, satellite connectivity, and improved durability.
The new models are designed to be more robust, with 5G connectivity, faster charging, and enhanced battery life.
Apple has also introduced new software features that include a better sleep score and advanced health monitoring.
Blood Pressure Monitoring
One of the most anticipated features of the new Apple Watches is the ability to detect potential changes in blood pressure.
While the device does not directly measure hypertension, it uses a heart rate monitor in conjunction with software to spot possible fluctuations in blood pressure.
This feature is similar to those offered by other fitness devices like Whoop, providing users with insights into their health without directly diagnosing medical conditions.
Stylish New Designs and Models
The new Apple Watches come in a variety of colors, including jet black, silver, rose gold, and a new space gray.
Titanium models are also available in natural, gold, and slate finishes. Alongside these updates, Apple will launch new bands to complement the fresh designs.
Apple Watch Ultra 3: Satellite Connectivity for Emergencies
For those who need the ultimate in durability and features, the updated Apple Watch Ultra 3 now includes satellite connectivity.
This enables users to contact emergency services or send messages even when there’s no cellular network available.
The Ultra 3 also boasts a bigger, brighter display that offers improved viewing angles, making it the largest screen ever featured on an Apple Watch.
The screen refreshes more frequently, so the seconds hand continues to move even in always-on display mode.
Battery life has also been upgraded on the Ultra 3, with the watch now capable of lasting up to 42 hours, an improvement over previous models.
The Ultra 3 is available in black and natural titanium finishes, matching the design of last year’s model.
Apple Watch SE
The more affordable Apple Watch SE has also received some significant upgrades.
It now features an always-on display, gesture sensing for hands-free use, wrist-temperature sensing, and the ability to play media directly through the watch’s speakers.
These new additions bring the SE closer to the premium models, making it a great option for those looking for advanced features at a lower price point.
Pricing and Availability
The new Apple Watches are available for pre-order today and will be released on September 19. Here are the prices for each model:
Apple Watch SE: $249
Apple Watch Series 11: Starting at $399
Apple Watch Ultra 3: Starting at $799
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